Amagi Media Labs Product Launch
Amagi Media Labs launched a major platform upgrade for Amagi CLOUDPORT, introducing proactive monitoring and 99.999% resiliency. The update enhances broadcast scalability and ultra-low-latency performance.
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Amagi Media Labs launched a major platform upgrade for Amagi CLOUDPORT, introducing proactive monitoring and 99.999% resiliency. The update enhances broadcast scalability and ultra-low-latency performance.
Amagi Media Labs launched its In-Content Ads offering on the ADS PLUS marketplace, enabling programmatic scale for non-intrusive CTV ad formats. The solution, powered by THUNDERSTORM technology, allows advertisers to use overlays and picture-in-picture formats across hundreds of streaming channels. Early case studies with Olyzon showed a 2.9% lift in brand desirability for luxury advertisers.
Amagi Media Labs Limited launched AdFlow Orchestrator, a POIS-based tool to optimize ad breaks for Free Ad-supported Streaming TV (FAST) platforms. The product automates ad break restructuring to improve fill rates and viewer experience. Currently deployed across 50+ channels, it aims to maximize revenue by aligning broadcast signals with streaming requirements.
Amagi Media Labs launched new 'Agentic Media Operations' on its Amagi NOW platform. These AI-driven capabilities automate metadata enrichment, artwork generation, ad-break identification, and localization across 100+ languages. The move aims to enable autonomous media operations and reduce manual bottlenecks for global broadcasters and streaming platforms.
Amagi Media Labs launched Newspulse, an Agentic AI platform that autonomously converts live broadcasts and VOD into multi-format digital content. The product targets global enterprise SaaS markets, including the USA and UK, with general availability expected in June 2026. This launch strengthens Amagi's AI-enabled media technology portfolio for modern newsrooms.