Escorts Kubota Limited launched three new tractor models under its Digitrac brand, expanding the range into a five-model series. This marks the company's fourth major launch since February 2025. The new 45–55 HP tractors target young farmers with advanced features like 12+3 gearboxes and high-speed capability, strengthening the company's market position in India.
HCLTech launched a dedicated Gemini Enterprise Business Unit in partnership with Google Cloud. The unit aims to accelerate the adoption of generative and agentic AI through industry-specific solutions. This strategic move strengthens HCLTech's AI portfolio and follows its recognition as a 2026 Google Cloud Partner of the Year.
Prestige Estates Projects Ltd launched 'Prestige Golden Grove' in Hyderabad, achieving over ₹2,500 Crore in sales within two weeks. The 29-acre project witnessed 4,000 footfalls and 1,700 unit sales, highlighting strong demand. With a total estimated development value of ₹9,500 Crore, this launch underscores the company's robust market position in Hyderabad's residential sector.
GRM Overseas Limited has launched its '10X Basmati Rice Suitable for Diabetics' in domestic and international markets. The new product features low GI and high fiber, targeting the growing health-focused food segment. This strategic move aims to expand the company's portfolio into the global diabetic food market, which is seeing significant growth.
Shadowfax Technologies Limited launched 'Shadowfax 360', a proprietary digital shipping portal for SMEs and D2C brands. The platform offers flat-rate billing, AI-driven return predictions, and fast COD remittances across 15,000+ pincodes. This strategic move aims to accelerate new customer acquisition and diversify the company's merchant base beyond enterprise accounts.
Coforge launched two AI-native solutions, Voyager.AI and Flightflex.AI, designed for the airline industry. Voyager.AI focuses on real-time personalized passenger engagement, while Flightflex.AI addresses disruption recovery management. These purpose-built solutions aim to enhance customer experience and operational efficiency for airlines worldwide.
Thomas Cook (India) Limited and SOTC Travel launched a unique 'Visa Rejection Cover' in collaboration with ICICI Lombard. This pioneering insurance solution safeguards travellers against financial losses from visa rejections, covering non-refundable advance payments for accommodation and travel. The initiative strengthens their value proposition across group tours, FIT, and MICE segments.
Sterlite Technologies Limited (STL) launched 'Neuralis', a high-performance data center connectivity portfolio, in the United States. Introduced at Data Center World 2026, the suite features ultra-high-density cabling and rollable ribbon fibers designed for AI-ready infrastructure. The launch establishes STL as a vertically integrated partner for US-based hyperscalers and GPU cluster operators.
Harshdeep Hortico Ltd launched a new product range of Rotomoulded Decorative Water Fountains on April 19, 2026. This first-of-its-kind segment in India aims to strengthen the company's position in the premium outdoor and landscape markets. The company plans to initially cater to the domestic market before expanding internationally.
Poonawalla Fincorp launched a next-generation conversational AI platform to unify customer service across channels. The platform aims to autonomously resolve 80% of interactions, enhancing operational efficiency. This initiative is part of a broader strategy involving 57 AI-led programs to strengthen credit, risk, and productivity across the organization.
Kapston Services Limited, through its subsidiary KHSPL, launched the BETA phase of its Home Services Platform in Hyderabad on April 19, 2026. The platform offers cleaning, maid, EPC, and beauty services, marking Kapston's strategic entry into the B2C segment. Commercial operations will begin next month in Hyderabad, followed by other metro cities in FY 2026-27.
Hardwyn India Ltd. launched its new ISI-certified Floor Spring hardware range and secured multiple orders from prestigious institutional and government projects across India. These orders from medical colleges and universities in states like Uttar Pradesh and Chhattisgarh reflect strong demand for certified door control solutions in large-scale infrastructure developments.
Jindal Stainless launched its 'Jindal Infinity' stainless steel rebars in the Punjab retail market. The rollout starts in Amritsar through a network of 20 partners, with plans to expand pan-India. This move marks the company's strategic entry into the retail construction segment to provide durable, corrosion-resistant solutions directly to consumers.
Ola Electric announced the 'Ola Sona Weekend' for Akshaya Tritiya, launching the limited-edition gold-plated Ola Sona S1 Pro. The company also introduced the Gen 3 S1 X and Roadster X+ at introductory prices, offering benefits worth up to ₹50,000 across its portfolio. These moves aim to drive mass-market adoption of its indigenously developed 4680 Bharat Cell technology.
Crompton Greaves Consumer Electricals Limited launched its new 'Energion Niteo Pro' premium BLDC fan on April 17, 2026. Initially released in a 48-inch sweep size, the product caters to the domestic market. The launch reflects the company's focus on expanding its premium energy-efficient appliance portfolio.
eMudhra Ltd launched 'emSigner for SMEs', a purpose-built digital workflow and eSignature solution for small and medium enterprises. Part of the 'SME Digitalization for India' initiative, the platform starts at ₹1,000. It leverages a partner network of Chartered Accountants and Company Secretaries to drive adoption and simplify digital compliance across India.
eMudhra launched 'emSigner for SMEs', a purpose-built digital workflow solution for small and medium enterprises in India. The platform integrates eSignatures and automation for HR, legal, and finance functions. Leveraging its network of Chartered Accountants and Company Secretaries, eMudhra aims to accelerate SME digitalization and drive scalable growth through partner-led distribution.
Amrutanjan Health Care Limited launched a new range of Personal Care, Wound Care, and Pain Management products. New brands include Comfy and Smoothe' razors, Amrutanjan Plastry medicated plasters, and Ortho Pain Relief + Oil. These launches signify the company's strategic expansion into the fast-growing grooming and wellness segments.
Aurionpro Solutions Limited launched 'Fintra', an AI-native trade finance platform built on its Aurion AI stack. The platform automates document processing and risk scoring for letters of credit and bank guarantees. It is immediately available for pilot engagements with banks across India, the Middle East, and Southeast Asia.
AJC Jewel Manufacturers Limited (BSE: 544425) launched its premium silver jewelry retail brand, Esthara Jewels, opening a flagship store in Thrissur, Kerala. This strategic foray into organized retail includes a D2C platform and targets a ₹1,200 Crore revenue by 2028. The brand features 24K gold-plated sterling silver collections, offering luxury aesthetics at accessible price points.
Firstsource Solutions Ltd launched 'Kairos', an AI-powered operating system for enterprise workflows. The platform has already delivered a 66% productivity gain in healthcare and 25% cost savings in financial services for early clients. This strategic launch aims to close the gap between AI potential and operational reality for global enterprises.
AVI Polymers Ltd launched 'KrishiBuddy', an AI-driven agritech platform developed by its subsidiary AVI Eco Spark. The company also reported a Q3 FY26 net profit of ₹7.02 Crore. This pivot into high-margin technology solutions signals a significant strategic shift from its traditional polymer manufacturing business.
Inventurus Knowledge Solutions (IKS Health) launched MyCareHub, an AI-powered patient engagement platform, at the 2026 AMGA conference. Integrated with Epic, the platform demonstrated financial benefits at OrthoNY, including a 9.4% increase in patient payments per visit. This launch underscores the company's focus on agentic AI to automate and personalize healthcare journeys.
Goodyear India Limited launched two new products, Eagle F1 Asymmetric 6 and Eagle F1 Asymmetric 6 SUV, on April 15, 2026. These tyres cater to the domestic replacement market and will be manufactured by Goodyear South Asia Tyres Pvt. Ltd. in Aurangabad.
AVI Polymers Limited's subsidiary, AVI Eco Spark Private Limited, launched its AI-powered 'KrishiBuddy' agritech platform. The platform provides Indian smallholder farmers with satellite-based crop monitoring, financial modeling, and multilingual AI assistance. This marks a strategic pivot toward high-growth technology sectors like AI and IoT in agriculture.
Arham Technologies Limited launched a new range of 'Starshine' high-performance domestic and industrial fans. The lineup includes advanced air circulators and smart remote-operated pedestal fans. This expansion aims to capture growth in the energy-efficient consumer electronics segment and diversify the company's product portfolio across residential and institutional markets.
RateGain Travel Technologies launched the FIFA World Cup 2026 Market Pulse Dashboard to provide real-time travel demand insights across 16 host cities. Built on Sojern's data, the free tool tracks flight and hotel booking trends. This launch enhances RateGain's value proposition for travel marketers and hospitality operators ahead of the tournament.
Intellect Design Arena Ltd launched eMACH.ai Islamic Banking, a cloud-native, AAOIFI-compliant platform built on 'Shariah by design' principles. The AI-powered suite offers modular functionality for core transactions, pool management, and treasury operations. This digital-first solution aims to help global banks scale while ensuring Shariah integrity with an estimated 6-9 month implementation timeline.
Delta Autocorp Limited announced the launch of 'Deltic Express,' a 6-seater L5 category passenger electric vehicle. Scheduled for rollout by late April 2026, the vehicle offers 50% higher earning potential for operators and improved stability features. This move marks a strategic progression into higher-capacity commercial electric mobility.
AVI Polymers Limited's subsidiary launched 'KrishiBuddy', an AI-powered agritech platform for Indian smallholder farmers. The application integrates satellite imagery and predictive financial modelling to provide crop health monitoring and profit calculation. This launch marks the company's strategic expansion into high-growth technological sectors like artificial intelligence and IoT ecosystems in Indian agriculture.