One Mobikwik Systems Other Announcement
One MobiKwik Systems Limited launched its '#EverythingIsFair' marketing campaign featuring Rajasthan Royals stars to promote UPI cashback and instant loans. The digital-first campaign targets India's next generation of consumers during IPL 2026. This initiative aims to deepen engagement with digital payment and credit users through high-energy storytelling across social platforms.
- Execution
- IPL 2026