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Colgate-Palmolive (India) has partnered with Kaun Banega Crorepati Season 18 to integrate oral health awareness messages into the show's daily narrative through unique celebrity sign-offs.
Colgate-Palmolive's PerioGard portfolio became India's first gum care regimen to earn the Indian Society of Periodontology's (ISP) Seal of Acceptance for its clinical standards.